Sales Compensation in the Pharmaceutical Industry, Session 2: Pharma Plan Design & Modeling
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Description
Join this session to learn how to design an effective sales compensation plan, from conceptualization to rollout. Plan design requires balancing a number of factors, including selling roles, sales and marketing strategy, compensation philosophy and competitiveness, product lifecycle and characteristics, and available data.
Effective plan design also requires an investment in modeling. This presentation will review some of the ways you should model your new plan both retrospectively and prospectively. Plan modeling is also a great place to leverage advanced analytic techniques, and we will share innovative modeling tools that can be used to ensure that your plans motivate the sales force while also being fiscally sustainable.
Presenters:
- Dan Stewart, Professional Services Manager, Optymyze
- Kriti Dua, Professional Services Senior Consultant, Optymyze