2021 Annual Conference

Open & Welcome

11:15 AM - 11:45 AM

Keynote Presentation: A New Era in Pharma: Data & Digital

Speaker: Alexis Burckhardt, Global Head & Digital, Novartis Oncology

12:00 PM - 12:45 PM

Topic Based Breakouts: Next Generation Engagement with HCPs

01:00 PM - 02:00 PM

Break with Exhibits & Posters

02:00 PM - 02:45 PM

Leveraging Advanced Analytics for HIV Co-Pay Card Program Optimization

Speakers: Yafen Huang, Manager, Axtria; Sean Gracey, Director, ViiV Healthcare

03:00 PM - 03:45 PM

Machine Learning and Rule Based NPP/CRM Engagement Scoring for HCP Evaluation and Targeting

Speakers: Ketul Shah, Sr. Director, Strategy and Insights, Epsilon Data Management Inc.; Lingrui Jiang, Sr. Director, Analytic Consulting Group

04:00 PM - 05:30 PM

Poster Sessions

S.M.A.R.T. Activity Planning for Hcps in the New Normal

Speakers: Ashvin Bhogendra, Senior Director, Axtria; Inderpreet Kambo, Client Partner, Axtria

Approaches to Correct For COVID-19 in Marketing-Mix Modeling

Speakers: Stefano Alberti, Senior Director, Axtria Inc.; Amit Verma, Director, Axtria Inc

Applying the COM-B Model to Quantitative Data Sets

Speaker: Madhuri Pawar, Analyst, KMK Consulting

Improving GTN Predictability Using AI/ML Based Approaches

Speakers: Komal Gurnani, Associate Principal, ZS; Prakash Prakash, Associate Principal, ZS; Vishal Jalan, Manager, ZS

Social Determinants of Health: Impact of Social Factors on Specialty Product Adoption

Speakers: Srivatsan Gopalakrishnan, Partner, Spekle, Solutions; Shamant Hegde, Spekle Solutions

Solving the Tradeoff Between Precision and Privacy in Healthcare Consumer Targeting

Speakers: Virginia Evans, VP Performance Analytics & Account Management, Medicx Health; Ira Haimowitiz, SVP Analytics Services & Insights, Medicx Health

A Simple Empirical Approach to Estimate Market Size and Number of Treated Population for Each Segment Derived from a Survey Sample

Speaker: Ming Liu, Sr. Associate Director, IQVIA

Commercialization in the Time of COVID

Speakers: Grady Behrens, Director, Crossix Analytics Services, Veeva; Mark Schulman, Senior Director, Crossix Analytics Services, Veeva

Open & Welcome

11:15 AM - 11:45 AM

TRACK 1: Accelerate your Analytics with New ML Techniques — Applications of Interpretable Machine Learning in Commercial Pharma: Predicting Brand Adoption Through HCP-Profiling

Speakers: Rajnish Kumar, Decision Science Principal, Axtria; Chandresh Awadhwal, Decision Science Senior Manager, Axtria

TRACK 2: Impact of COVID-19 on Marketing Analytics — Sales Force in the New Normal: Findings from Advanced Promotion Measurements for COVID-19

Speakers: Adnan Patel, Decision Analytics Manager, ZS Associates Inc.; Andrea Thomas, Director of Analytic Excellence, GSK

12:00 PM - 12:45 PM

TRACK 1: Accelerate your Analytics with New ML Techniques — Patient AI: Progress Thus Far and Path Forward

Speakers: PKS Prakash, Associate Principal, ZS Associates; Srinivas Chilukuri, Principal, ZS

TRACK 2: Impact of COVID-19 on Marketing Analytics — COVID-19 Impact on Forecasting New-to-Brand Sales

Speakers: Aneesh Gupta, Senior Director, CustomerInsights.AI; Karthik Somadri, Lead Data Scientist, CustomerInsights.AI

01:00 PM - 02:00 PM

Break with Exhibits & Posters

02:00 PM - 02:45 PM

TRACK 1: Accelerate your Analytics with New ML Techniques — Improving KOL Engagement Through Unstructured Data Analytics

Speakers: Ritu Kohli, Head of Delivery, Indegene; Tahira Shafiulla, Market Intelligence Lead, Indegene; Digvijay Yeola, Data Science Lead, Indegene

TRACK 2: Impact of COVID-19 on Marketing Analytics — Evolution and Innovations in Promotion Mix Analytics

Speakers: Saswati Dasgupta, Manager, Axtria Inc.; Ramesh Krishnan, Principal, Axtria Inc.

03:00 PM - 03:45 PM

TRACK 1: Accelerate your Analytics with New ML Techniques — Predicting Endometriosis Onset Using Machine Learning Algorithms

Speaker: Ewa Kleczyk, PhD, VP, Advanced and Custom Analytics, PRA Health Sciences

TRACK 2: Impact of COVID-19 on Marketing Analytics — Predicting New Patient Starts from SD Data Using Bayesian Reasoning

Speaker: JP Tsang, Bayser and Bayser

04:00 PM - 04:45 PM

Panel Discussion: Analytics at Scale

Moderator: Kaiwen Zhong, Product Manager at Veeva Systems

Panelists: Steve Sbar, Senior Director, Execution Effectiveness & Transformation at Novartis; Jeff Headd, Senior Director, Commercial Data Science at the Janssen; Paul Jens, Executive Director, Commercial Operations at CSL Behring; Kedar Naphade, Senior Principal, Axtria

04:45 PM - 05:00 PM

Closing Remarks