Know Your Customer, Session 3: Gaining a Competitive Advantage Through “Near Real Time” Medical Claims Data
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Description
Medical claims data has long been a rich source of critical insight in guiding sales and marketing efforts. However, as competition has intensified, and as specialty markets have become more prevalent, the need for more timely medical claim insight has also grown. We will explore how near real time medical claims can help pharmaceutical companies gain competitive advantages. In this webinar, participants will:
- Uncover unexpected opportunities utilizing alerts
- Understand how to identify physicians who treat rare diseases
- Learn how to track and respond to physician utilization metrics
Presenters:
- Don DeStefano, LexisNexis Health Care
- Kelly Sborlini, LexisNexis Health Care