Gaining a 360 Degree View of the Customer, Session 1: The Digital Media Revolution
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Description
This initial session will focus on current Pharma data and technology. Each continues to evolve at an exponential velocity, fueled by mobility and access to digital media. The focus will be on establishing a solid understanding of the underlying data found across media, and the digital media channels utilized by both through Pharma & OTC, and expanding the traditional resources of Healthcare to include those of the consumer, retailer, shopper and expert marketers. It is critical to expand the view of the traditional and media data landscapes to better understand the potential currently possible when leveraging both digital and other cross channel media approaches.
Presenters:
- Laura Jenkins Jirele, Vice President, Insights & Analytics, Medicx Media Solutions
- Michael Joachim, Vice President, Sales, Medicx Media Solutions