Tellius

In the evolving pharmaceutical landscape, field sales and home office teams face unique challenges in reaching revenue goals. With harder-to-reach healthcare professionals (HCPs), an abundance of data that complicates brand performance analysis, and ever-changing competitive dynamics, the need for innovative solutions is greater than ever. Join us in exploring the transformative power of AI analytics in overcoming these hurdles and driving commercial success.

Field Sales Leaders should join this webinar to learn:

• Ways to utilize AI for expedited sales analysis and execution
• ML-based HCP targeting and accessible propensity modeling
• Approaches to improving market dynamic and competitive threats

Home Office Leaders (Brand, Insights, and Analytics Leads) should join this webinar to learn:

• Brand performance and competitor analysis using AI
• Strategies for leveraging subnational insights to inform targeted marketing and sales initiatives
• Practical applications and success stories of AI analytics enhancing brand strategies

Discover how leading pharmaceutical companies are harnessing AI to refine their commercial operations, improve field force effectiveness, and drive overall efficiency. Don’t miss this opportunity to gain valuable insights and learn how to apply advanced AI analytics to your commercial operations.

Speakers:

• Frank Armenate, Director, Field Systems and Projects, Novo Nordisk
• Nick Pinero, VP, Technical Solutions, Tellius

Commercial pharmaceutical field sales and home office teams are facing the perfect storm of challenges to reaching their revenue goals, including harder to reach/influence HCPs (a sales effectiveness problem), difficulty determining brand performance drivers from abundant data (a root cause analysis problem), and staying on top of competitive and market dynamics on a subnational level (a competitive analysis problem).

Join pharmaceutical industry experts from ZS and AI analytics experts from Tellius for a webinar to discuss how leading pharmaceutical companies are applying AI-driven approaches to improving field force effectiveness, brand insights generation, optimizing marketing strategies, and improving overall efficiency.

Field Sales Leaders should join this webinar to learn:

• Strategies to leverage AI for enhancing geographic sales analysis and execution
• Insights on optimizing HCP targeting through advanced analytics
• Approaches for improving responsiveness to market dynamics and competitive threats
• Insights on territory performance with respect to quota attainments

Home Office Leaders (i.e., Brand, Insights, and Analytics Leads) should join this webinar to learn:

• Techniques for conducting comprehensive brand performance and competitor analysis using AI
• Strategies for utilizing subnational insights to inform targeted marketing and sales initiatives
• Practical applications and real-world success stories of AI analytics in enhancing brand strategies

Speakers:

• Mike Marolda, Senior Product Marketing Manager, Tellius
• Kapil Pant, Partner, ZS
• Seerat Arora, Business Technology Manager, ZS

Pharmaceutical companies have volumes of market data coming from numerous third-party providers, as well as internal sales force data. Instead of being overwhelmed by the torrent of data, teams are now able to leverage AI-powered analytics to receive real-time insights to solve all the complex questions about their brand’s performance. Teams in areas such as sales force effectiveness, market access, and payer analytics are utilizing Tellius Smart Analytics Frameworks to quickly build consolidated views of data, speed data analysis with AI-driven automation, and simplify access to insights with search-driven intelligence.

Together, we will dive deeper into the analytics journey: data manipulation, ad hoc exploration, and uncover actionable insights to help increase your brand's market share. By the end of this webinar, you will be able to leverage AI-powered analytics to answer the most complex business questions, as well as implement best practices on receiving buy-in from upper management.