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07:30 AM - 08:30 AM
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Breakfast with Exhibitors
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08:30 AM - 08:45 AM
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Open & Day 1 Recap
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08:45 AM - 09:45 AM
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Keynote Presentation: The Copernican Evolution in Healthcare
Speaker: Ajit Menon, VP Customer Engagement & Digital Transformation, Janssen Pharmaceuticals
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09:45 AM - 10:00 AM
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Break and Vendor Fair
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10:00 AM - 10:45 AM
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TRACK A: Churchill Downs: Next Gen Customer Engagement — A Study on the Measurable Impact of COVID-19 on Patient Health, HCP Behavior, Access and What Can Pharma Do?
Speaker: Kaiwen Zhong, Veeva
TRACK B: Keeneland: Patient Journey — How to Forecast Persistency and Duration of Therapy (DoT) of Patients with Medications and Applications of These Metrics
Speaker: Jukti Kalita, Pfizer
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10:45 AM - 11:30 AM
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TRACK A: Churchill Downs: Next Gen Customer Engagement — How to Build Organizational Machine Learning and AI Acumen in the Post COVID Era?
Speakers: Ewa Kleczyk, Symphony Health; Karin Hayes, Symphony Health, Michele Bennett, Symphony Health
TRACK B: Keeneland: Patient Journey — An innovative AI Approach to Identify Patients with Ultra-rare Disease Combining Disparate Data Assets
Speakers: John Qu, Analytical Wizards; Rohit Marwah, Analytical Wizards
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11:30 AM - 12:45 PM
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Lunch and Vendor Fair
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12:45 PM - 01:30 PM
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TRACK A: Churchill Downs: Next Gen Customer Engagement — REGENERON Next Best Action (NBA) – An Omni-Channel Implementation
Speakers: Amith Valappil, Regeneron; Ankit Kohli, Regeneron; Ashutosh K, Regeneron; Nagarjun Sathiamoorthi, Regeneron
TRACK B: Keeneland: Patient Journey — Analytics Predicting Rare Disease Diagnosis Using APLD to Improve Time to Diagnosis and Identify More Patients
Speaker: Griff Vinton, Acadia Pharma
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01:30 PM - 02:15 PM
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TRACK A: Churchill Downs: Next Gen Customer Engagement — Deciphering Standing Orders - Attributing Prescriptions to Influencers via Machine Learning
Speakers: Robert Kelly, IQVIA; Ruoxin Li, IQVIA
TRACK B: Keeneland: Patient Journey — Re-defining Real-world Data: Unlocking the True Patient Journey Using Next Generation Data Tokenization
Speakers: Victor Tavernini, Lexis Nexis; Brian Mullin, Lexis Nexis
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02:15 PM - 03:00 PM
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TRACK A: Churchill Downs: Next Gen Customer Engagement — Advantages of Using Patient Data and Advanced Analytics to Drive Commercial Success
Speakers: Utpal Parekh, Mu-Sigma; Dhiraj Rajaram, Mu-Sigma
TRACK B: Keeneland: Patient Journey — Patient Journey and Segmentation in Niche Diseases
Speaker: Simon Fitall, Tudor Health
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03:15 PM - 04:00 PM
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An AI Approach to Improve Customer Engagement by Selecting the Most Appropriate Marketing Channels
Speakers: Sharar Cohen, Verix
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03:15 PM - 04:00 PM
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Panel with Roundtable Discussion (directly following): Digital Footprints and Analytics
Speakers: Mike Eaddy, Vice President, Real World Evidence; Rudy Cohen, Vice President WorldWide Head of Omni Channel & Customer Engagement, Novartis; Ashish Patel, Co-founder & Chief Growth Officer, CareSet Systems; Tatiana Sorokina, Head of Connected Health Analytics and Platforms Novartis; Mayank Misra, Biotechnology Commercialization Leader, Takeda
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