Indegene

The COVID-19 crisis has upended 2020 commercial priorities and budgets, leaving many pharma organizations searching for a customer engagement strategy that can operate in the New Normal. Pharma organizations need to succeed with a new commercial model by improving planning, coordination, and resource optimization in a way that ensures sales, marketing, and customer excellence are truly recalibrated to the current situation and contribute significantly to profits. While sales rep enablement for remote or virtual meetings is important, winning in the New Normal would require deep content, technology, data, and analytics capabilities across personal and digital interactions.

In this webinar, we will be discussing about how the pharma sales and marketing landscape is evolving and the critical strategic planning and executional capabilities required for next-gen commercial operations. We will also share a new unified approach towards driving sales and marketing analytics consisting of the following key components: Customer Strategy, Channel and Content Strategy, Unified Marketing Mix, Digital Call Planning and Sequencing, Deployment and Execution, and Measurement Planning.

Presenters:

• Krishnan Raman, Director, Indegene
• Debasish Das, Sr. Manager, Indegene
• Tarun Shukla, Engagement Manager, Indegene

While many organizations are experimenting with machine learning in various corners of the organization, many are asking how to create something more robust. “How do we move from small, one-off experiments to something more repeatable and scalable?”. In this webinar, we’ll present a point-of-view on the critical elements and capabilities your organization will need to get there.

Presenters:

• Phil Daniels, VP, Data Ops and Analytics Platforms, Indegene

As the stakes get higher for pharma companies vying for a physician’s time, HCP preferences need to be closely monitored to justify their investments in the channel mix. The sustained demand for medical representatives over the years has forced many manufacturers to rethink the effectiveness of their digital channels and raise questions about the way forward. This webinar takes a look at how HCP behavior has changed over the last few years, what new parameters influence prescription and why pharma companies should relook at their website quality to support physicians.

Presenters:

• Mike Steward, Chief Analytics Officer, Indegene